Estimating the marketing budget is one of the biggest mistakes a company makes when executing an online marketing plan. In a recent survey of small to medium size companies revealed that over 70% had not considered online marketing as a means to generate leads, customers or revenue. 

Here are 6 TIPS to help you avoid the common mistakes made by companies in carrying out online marketing:

• No idea where to invest your ad budget? Spend it all where your potential customers like to hang out, even if it’s not the platform you have considered.
• Don’t know how to maximize use of online tools for your brand? Leverage digital tools to help yourself become more human and offer more value to your audiences. For example, stop sending new Twitter followers automated Direct Messages because they do not work. Even using newer tools, such as messenger chatbots, you have to pace the frequency of your messages and give people the right to unsubscribe at any point they want. 
• Can’t access your target market? It's always better to market to 15% of 100 customers that 2% of 1000 customers. A bigger pond doesn’t necessarily guarantee a catch. Knowing your customer demographics and being able to target them is key. These days online platforms can really help you segment your customer base instead of hiring a big marketing firm, it is Now just a few clicks away. 
• Do you always have to pay for all your leads/customers? - No. The biggest mistake is over-reliance on paid channels. Most don’t understand SEO (Search Engine Optimization) enough to do it well and so ignore SEO and go straight for the paid channels. 
• Don’t know how to focus on the right advertising objectives? Platforms like Facebook, LinkedIn, Twitter, and Pinterest have gotten very sophisticated about understanding which customers are more likely to take actions. For instance, Facebook Messenger marketing is the highest engagement channel today and yet less than 1% of businesses are taking advantage of it.
• Can you use the same content on all online platforms, like FB and Instagram etc? No. A wiser plan is to have a social strategy for each platform. This will ensure your content is more compelling for that specific audience and platform. This may sound time consuming, but it’s actually faster, more effective, and profitable for your business in the long run.

About us

ThinkBodhi is a US based full-service digital marketing and web development agency with each professional having 10+ years of experience in the industry with global exposure. We provide bespoke and integrated digital marketing & web/app solutions that empower our clients to leverage today’s state-of-the-art technology to meet their business goals. 

If you are marketing your product on your own e-commerce platform, or another such as Amazon, and you want to leverage the power of Google, Facebook, Instagram, LinkedIn etc. we would like to hear from you.

We help clients across the world, so whether you are in Europe, US or anywhere else, we can help. Contact us at: Info@thinkbodhi.com or call us on: +1 888-430-1670

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